Welcome to the Impact Network, where we delve into all things sports philanthropy. Today we have a captivating guest who has dedicated over two decades to the world of sports philanthropy: Chris Rostron, a visionary figure in the rugby league community. Chris boasts an illustrious career in rugby league, beginning at Bradford Bulls, where in 2004, he initiated the establishment of the club’s charitable foundation. He then made his way to Leeds Rhinos, where again, he was instrumental in driving the sustained success of the Leeds Rugby Foundation. In 2010, Chris moved over to the Rugby Football League (RFL) and was involved in a comprehensive review of charitable programs within the sport. Upon completion, Rugby League Cares was born, an organisation Chris has been steering ever since. In today’s episode, we’ll be delving into Chris’s journey in rugby league, exploring the intricacies of building and sustaining a successful foundation.
Establishing a Clear Sense of Purpose
“The single most important thing is establishing a clear sense of purpose.”
One of the key takeaways from Chris’s journey is the importance of establishing a clear sense of purpose for your sports philanthropy organisation. It’s crucial to ensure that everyone involved understands and agrees on why the organisation exists and the outcomes it aims to achieve. This clarity of purpose helps in avoiding conflicts and ensures that the organisation’s mission is supported by all stakeholders.
The Importance of Building a Strong Team
“Make sure you recruit great people, because these organisations are just people, organisations. Nothing happens without a great person at the centre of it.”
Chris emphasises the significance of building strong teams and recruiting great individuals. In the world of sports philanthropy, success often hinges on the people at the centre of these charitable organisations. Finding the right individuals who share your organisation’s vision and values is critical to achieving your goals.
Keep the Main Thing the Main Thing
“The main thing is to keep the main thing the main thing.”
Amidst the ever-changing landscape of sports philanthropy and community development, it’s easy to get distracted by new opportunities and ideas. Chris’s advice is simple but powerful: stay focused on your organisation’s main purpose and mission. While being open to evolution and change, maintaining a clear sense of purpose ensures that your organisation continues to make a positive impact.
The Profound Impact of Sport on Society
“Sport has a profound effect and can have an enormous impact on society, both economically, socially, mentally, and physically.”
In closing, Chris highlights the profound impact that sport can have on society. Beyond the field or court, sport can positively influence various aspects of life, including individual well-being, community development, and broader societal changes. Recognising the potential of sport in creating positive change is a driving force behind sports philanthropy.
As Chris Rostron’s journey exemplifies, sports philanthropy has the power to transform lives and communities when driven by a clear sense of purpose, a dedicated team, and an unwavering commitment to making a difference. If you need some help working out your foundations purpose, check out our sports philanthropy strategy services, here.
Conclusion
Impact Philanthropy would like to extend our deepest gratitude to Chris for sharing his remarkable journey and insights into the world of sports philanthropy. And of course, thank you for joining us on this enlightening journey through the world of sports philanthropy.
For more information about Chris’ work with Rugby League Cares you can head to their website here.
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