In a world grappling with an environmental crisis, it is time for sport to step onto the global stage as a leader in sustainability. Each year, sports events generate millions of tons of waste, consume vast amounts of energy, and contribute to alarming carbon emissions. The carbon footprint of the sports industry alone is estimated to be equivalent to 14.2 million cars driving for an entire year.
Sport as an industry, has an extraordinary opportunity. Sport is unparalleled for reach and influence. It possesses the unique power to inspire change and drive a global shift towards sustainability. It is no longer enough for sport to be a spectator on the sideline of environmental action. It must harness its immense platform to champion sustainable practices, protect our planet, and leave a legacy that extends far beyond the game.
Sport, The Vehicle For Change!
In a world undergoing profound transformation, ranging from climate change and inequality to human rights and representation, sport is finding its voice as a catalyst for positive change. Sport now recognises its fundamental responsibility to contribute to the betterment of humanity. It serves as a unique platform that transcends cultural barriers, fostering unity amidst societal shifts. As we contemplate the influential and global nature of sports, we must reflect on the role it plays in promoting humanitarianism, equality, and universal human rights.
Sport has a responsibility to find its voice and embrace its role as an agent of change. And organisations need to consider how they operate beyond the wins and losses.
The Triple Bottom Line
A great place to start is the triple bottom line. The triple bottom line is a framework that considers the social, environmental, and economic aspects of an organisation’s performance. It aligns with the belief that businesses should not only focus on financial profits, but also on their impact on people and the planet.
People
The ‘people’ aspect of the triple bottom line refers to the social responsibility of organisations. It encompasses factors such as employee well-being, fair labour practices, community engagement, and customer satisfaction. By prioritising the well-being of people, organisations can foster a positive work environment, enhance employee productivity, build strong relationships with communities, and create a loyal customer base, all of which contribute to long-term profitability.
Planet
The ‘planet’ component focuses on environmental responsibility. It involves minimising environmental impact, conserving resources, reducing pollution, and addressing climate change. Organisations that prioritise sustainable practices can enhance their reputation, attract environmentally conscious customers, comply with environmental regulations, and reduce operational costs through resource efficiency, leading to long-term profitability.
Profit
‘Profit’ is about economic viability and financial success. It involves generating revenue, managing costs, and ensuring profitability to sustain operations and invest in growth. By incorporating people and planet considerations into their business strategies, organisations can enhance their brand value, differentiate themselves in the market, attract socially responsible investors, and create long-term financial stability.
By considering the impacts on people and the planet alongside financial performance, sport organisations can align their strategies with broader societal and environmental goals. This approach fosters a more balanced and responsible approach to business, leading to improved stakeholder relationships, reduced risks, enhanced brand reputation, and long-term profitability.
Now that we’ve got that out of the way, let’s take a closer look at sustainability in the world of sport.
The Climate Risk
The risks for sports in the face of climate change are significant. Loss of infrastructure, playable days, and opportunities for physical and mental health benefits that sports provide. Additionally, the sport-for-development impacts and the right to play and have fun for children. The relevance and capability of sport delivery will suffer due to the need for adaptation measures.
The increasing prevalence of extreme weather events and changing climatic conditions pose challenges for insurability, facility renewal, and the resilience of front-line communities. In recent years we have seen multiple examples of the impacts of climate change on sporting events from extreme weather.
Extreme heat waves at the Australian Open continually force tournament officials to implement the Extreme Heat Policy, suspending matches and allowing players additional time for rest and hydration.
Typhoon Hagibis hit the 2019 Rugby World Cup in Japan and the tournament experienced disruptions and cancellations due to the powerful typhoon.
The lack of natural snow and warmer temperatures due to climate change prompted extensive snowmaking and snow preservation techniques for the Winter Olympics in Beijing 2022..
The impacts are not limited to international sporting events. In 2021, heavy rainfall and floods affected sports facilities and venues in northern New South Wales, resulting in the cancellation or relocation of various sporting events and competitions.
These are just a few examples that illustrate how climate change is reshaping the sporting landscape and prompting proactive approaches to ensure our games, matches and competitions can still take place into the future. As an industry, we have a lot to lose due to climate disruption, but collectively, we have a lot to gain if we take on the critical role of driving action.
Why Sport Holds The Key To Unlock Collective Action
Sport has a unique and influential position in society, making it an ideal platform to address climate change and drive behavioural change.
Global Reach and Mass Appeal
Sports have a vast global audience, transcending boundaries of culture, language, and politics. Sporting events attract millions of spectators, and athletes have dedicated fan bases. This reach provides an incredible opportunity to raise awareness about climate change and inspire action among a wide range of individuals.
Role Models and Inspiration
Sports professionals, including athletes, coaches, and team leaders, often serve as role models for people of all ages. Their actions and statements carry weight and influence. By championing sustainability and taking a stance on climate change, they inspire fans and the wider community, creating a ripple effect of positive change.
Platform for Education
Sports provide a platform for education and communication. Through campaigns, events, and initiatives, sports professionals and organisations can educate fans, players, and staff about the impacts of climate change and the importance of sustainable practices. This can help foster a deeper understanding and encourage behavioural changes both within and outside the sporting realm.
Influence on Infrastructure and Operations
Sports organisations have control over their infrastructure, operations, and supply chains. By adopting sustainable practices in areas such as energy use, waste management, transportation, and water conservation, they can significantly reduce their environmental footprint. This sets an example for other industries and demonstrates that sustainable practices are feasible and effective.
Amplifying Advocacy Efforts
Sports professionals and organisations possess a strong voice and a platform to advocate for climate action. By partnering with environmental organisations, supporting policy changes, and using their influence to raise awareness, they can amplify the message of climate change mitigation and the urgent need for sustainable solutions. According to Nielsen recent industry trends report, 81% of global respondents trusted brand sponsorship at sporting events.
Positive Social Impact
Addressing climate change and embracing sustainability in sports can have broader positive social impacts. It can foster community engagement, promote inclusivity, and create opportunities for green jobs and sustainable economic growth. By leading the way in sustainable practices, sports professionals and organisations contribute to a healthier and more equitable future.
Conclusion
Sports leadership today needs to align the pursuit of victory and financial gain with the desire to make a lasting impact on society. The focus needs to shift beyond simply avoiding harm, as leading organisations recognise the importance of becoming catalysts for positive change. If you’re reading this thinking, mmm we need to rethink our strategy, sustainability is crucial, check out our sports philanthropy services here!
As Nelson Mandela outlines, “Sports have the power to change the world. It has the power to inspire, the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sports can create hope, where there was once only despair.”
